Nielsen DMA Rankings – 2017 Television Season

Below is a complete list of Designated Market Areas (DMAs) and their Nielsen rankings for the 2016-2017 television season. Markets are ranked by population. Advertising campaigns benefit from analysis of TV households by region. Targeting can be achieved for TV Markets using tools like these Top DMAs and US DMA Lists.

Local Television Market Universe Estimates

Rank Designated Market Area (DMA) TV Homes % of US 1 New York 7,348,620 6.407 2 Los Angeles 5,476,830 4.775 3 Chicago 3,463,060 3.019 4 Philadelphia 2,942,800 2.566 5 Dallas-Ft. Worth 2,713,380 2.366 6 San Francisco-Oak-San Jose 2,488,090 2.169 7 Washington, DC (Hagrstwn) 2,476,680 2.159 8 Houston 2,450,800 2.137 9 Boston (Manchester) 2,424,240 2.114 10 Atlanta 2,412,730 2.104 11 Tampa-St. Pete (Sarasota) 1,908,590 1.664 12 Phoenix (Prescott) 1,890,100 1.648 13 Detroit 1,853,030 1.616 14 Seattle-Tacoma 1,808,530 1.577 15 Minneapolis-St. Paul 1,742,530 1.519 16 Miami-Ft. Lauderdale 1,696,330 1.479 17 Denver 1,630,380 1.422 18 Orlando-Daytona Bch-Melbrn 1,519,570 1.325 19 Cleveland-Akron (Canton) 1,498,960 1.307 20 Sacramnto-Stkton-Modesto 1,379,770 1.203 21 St. Louis 1,215,570 1.06 22 Charlotte 1,189,950 1.038 23 Pittsburgh 1,160,220 1.012 24 Raleigh-Durham (Fayetvlle) 1,153,580 1.006 25 Portland, OR 1,143,670 0.997 26 Baltimore 1,119,480 0.976 27 Indianapolis 1,086,310 0.947 28 San Diego 1,065,700 0.929 29 Nashville 1,011,570 0.882 30 Hartford & New Haven 963,950 0.84 31 San Antonio 938,660 0.818 32 Columbus, OH 920,740 0.803 33 Kansas City 919,020 0.801 34 Salt Lake City 916,960 0.799 35 Milwaukee 895,700 0.781 36 Cincinnati 863,800 0.753 37 Greenvll-Spart-Ashevll-And 845,990 0.738 38 West Palm Beach-Ft. Pierce 824,920 0.719 39 Austin 771,210 0.672 40 Las Vegas 757,840 0.661 41 Oklahoma City 722,140 0.63 42 Norfolk-Portsmth-Newpt Nws 717,170 0.625 43 Harrisburg-Lncstr-Leb-York 715,110 0.624 44 Grand Rapids-Kalmzoo-B.Crk 709,670 0.619 45 Birmingham (Ann and Tusc) 696,380 0.607 46 Greensboro-H.Point-W.Salem 690,050 0.602 47 Jacksonville 688,500 0.6 48 Albuquerque-Santa Fe 677,590 0.591 49 Louisville 662,170 0.577 50 New Orleans 641,620 0.559 51 Memphis 633,930 0.553 52 Providence-New Bedford 616,280 0.537 53 Buffalo 596,710 0.52 54 Fresno-Visalia 573,180 0.5 55 Richmond-Petersburg 564,510 0.492 56 Wilkes Barre-Scranton-Hztn 554,660 0.484 57 Little Rock-Pine Bluff 547,950 0.478 58 Tulsa 531,230 0.463 59 Albany-Schenectady-Troy 529,120 0.461 60 Mobile-Pensacola (Ft Walt) 528,320 0.461 61 Ft. Myers-Naples 518,730 0.452 62 Knoxville 514,610 0.449 63 Lexington 479,420 0.418 64 Dayton 466,040 0.406 65 Honolulu 442,820 0.386 66 Wichita-Hutchinson Plus 439,760 0.383 67 Roanoke-Lynchburg 439,620 0.383 68 Green Bay-Appleton 438,070 0.382 69 Des Moines-Ames 433,950 0.378 70 Charleston-Huntington 431,150 0.376 71 Tucson (Sierra Vista) 425,860 0.371 72 Flint-Saginaw-Bay City 423,010 0.369 73 Spokane 422,550 0.368 74 Omaha 416,210 0.363 75 Springfield, MO 409,020 0.357 76 Rochester, NY 404,170 0.352 77 Columbia, SC 400,790 0.349 78 Toledo 400,170 0.349 79 Huntsville-Decatur (Flor) 385,470 0.336 80 Madison 384,830 0.336 81 Portland-Auburn 383,700 0.335 82 Shreveport 371,760 0.324 83 Paducah-Cape Girard-Harsbg 369,390 0.322 84 Harlingen-Wslco-Brnsvl-McA 368,960 0.322 85 Syracuse 368,950 0.322 86 Champaign&Sprngfld-Decatur 364,050 0.317 87 Waco-Temple-Bryan 357,720 0.312 88 Colorado Springs-Pueblo 354,190 0.309 89 Chattanooga 351,220 0.306 90 Cedar Rapids-Wtrlo-IWC&Dub 343,000 0.299 91 Savannah 340,050 0.296 92 El Paso (Las Cruces) 333,270 0.291 93 Baton Rouge 330,910 0.289 94 Charleston, SC 327,040 0.285 95 Jackson, MS 321,830 0.281 96 South Bend-Elkhart 313,210 0.273 97 Burlington-Plattsburgh 307,470 0.268 98 Tri-Cities, TN-VA 306,770 0.267 99 Ft. Smith-Fay-Sprngdl-Rgrs 304,670 0.266 100 Greenville-N.Bern-Washngtn 301,990 0.263 101 Davenport-R.Island-Moline 294,680 0.257 102 Myrtle Beach-Florence 291,680 0.254 103 Evansville 279,860 0.244 104 Johnstown-Altoona-St Colge 277,210 0.242 105 Lincoln & Hastings-Krny 276,800 0.241 106 Boise 270,200 0.236 107 Tallahassee-Thomasville 268,390 0.234 108 Tyler-Longview(Lfkn&Ncgd) 265,690 0.232 109 Sioux Falls(Mitchell) 263,000 0.229 110 Ft. Wayne 262,990 0.229 111 Augusta-Aiken 260,840 0.227 112 Reno 260,630 0.227 113 Lansing 250,670 0.219 114 Springfield-Holyoke 249,430 0.217 115 Youngstown 249,230 0.217 116 Fargo-Valley City 249,010 0.217 117 Eugene 239,710 0.209 118 Peoria-Bloomington 235,690 0.206 119 Traverse City-Cadillac 235,400 0.205 120 Lafayette, LA 233,790 0.204 121 Macon 232,910 0.203 122 Yakima-Pasco-Rchlnd-Knnwck 230,950 0.201 123 Montgomery-Selma 230,420 0.201 124 SantaBarbra-SanMar-SanLuOb 226,940 0.198 125 Monterey-Salinas 226,630 0.198 126 Bakersfield 223,250 0.195 127 Columbus, GA (Opelika, AL) 217,660 0.19 128 Corpus Christi 209,760 0.183 129 La Crosse-Eau Claire 206,480 0.18 130 Wilmington 197,700 0.172 131 Amarillo 190,240 0.166 132 Chico-Redding 188,010 0.164 133 Columbus-Tupelo-W Pnt-Hstn 181,860 0.159 134 Wausau-Rhinelander 174,760 0.152 135 Topeka 172,470 0.15 136 Columbia-Jefferson City 171,330 0.149 137 Monroe-El Dorado 170,890 0.149 138 Rockford 170,480 0.149 139 Medford-Klamath Falls 168,710 0.147 140 Minot-Bsmrck-Dcknsn(Wlstn) 167,010 0.146 141 Beaumont-Port Arthur 165,120 0.144 142 Duluth-Superior 164,380 0.143 143 Odessa-Midland 163,450 0.143 144 Salisbury 162,050 0.141 145 Lubbock 160,440 0.14 146 Palm Springs 158,010 0.138 147 Anchorage 154,020 0.134 148 Wichita Falls & Lawton 152,950 0.133 149 Sioux City 150,790 0.131 150 Erie 148,880 0.13 151 Joplin-Pittsburg 144,110 0.126 152 Albany, GA 142,800 0.125 153 Rochestr-Mason City-Austin 141,920 0.124 154 Panama City 141,740 0.124 155 Terre Haute 133,780 0.117 156 Bangor 133,310 0.116 157 Biloxi-Gulfport 130,030 0.113 158 Wheeling-Steubenville 128,720 0.112 159 Bluefield-Beckley-Oak Hill 127,090 0.111 160 Binghamton 127,070 0.111 161 Gainesville 126,400 0.11 162 Sherman-Ada 126,050 0.11 163 Idaho Fals-Pocatllo(Jcksn) 123,170 0.107 164 Missoula 115,020 0.1 165 Abilene-Sweetwater 113,080 0.099 166 Billings 110,630 0.096 167 Yuma-El Centro 109,930 0.096 168 Hattiesburg-Laurel 108,380 0.095 169 Clarksburg-Weston 103,090 0.09 170 Quincy-Hannibal-Keokuk 99,340 0.087 171 Utica 99,190 0.086 172 Rapid City 99,170 0.086 173 Dothan 97,960 0.085 174 Lake Charles 95,740 0.083 175 Elmira (Corning) 90,550 0.079 176 Jackson, TN 89,970 0.078 177 Harrisonburg 89,730 0.078 178 Watertown 88,070 0.077 179 Alexandria, LA 85,560 0.075 180 Marquette 82,740 0.072 181 Bowling Green 80,230 0.07 182 Jonesboro 79,860 0.07 183 Charlottesville 74,990 0.065 184 Laredo 74,330 0.065 185 Butte-Bozeman 70,320 0.061 186 Grand Junction-Montrose 69,820 0.061 187 Lafayette, IN 69,180 0.06 188 Bend, OR 67,430 0.059 189 Lima 66,570 0.058 190 Meridian 65,300 0.057 191 Twin Falls 64,190 0.056 192 Great Falls 63,720 0.056 193 Greenwood-Greenville 62,690 0.055 194 Parkersburg 60,620 0.053 195 Eureka 58,640 0.051 196 San Angelo 56,680 0.049 197 Casper-Riverton 56,260 0.049 198 Cheyenne-Scottsbluff 56,120 0.049 199 Mankato 51,820 0.045 200 Ottumwa-Kirksville 44,690 0.039 201 St. Joseph 44,460 0.039 202 Fairbanks 36,070 0.031 203 Victoria 32,930 0.029 204 Zanesville 32,450 0.028 205 Helena 28,110 0.025 206 Presque Isle 26,880 0.023 207 Juneau 25,680 0.022 208 Alpena 16,010 0.014 209 North Platte 14,370 0.013 210 Glendive 4,370 0.004

Estimates as of January 1, 2017 and used throughout the 2016-2017 television season

(Estimates are effective September 24, 2016)

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